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 SEO COMPARISON
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The neat thing about our One-Time SEO service is that it is indeed real. This is also the point we are most proud of.
What do we mean by this? Let us explain.

You see, the more affordable options that small businesses are left with in regard to SEO are ineffective at best. Either the services are misleading, or they are downright scams. Those options are the direct competitors of Foundational SEO services.

We will go over a few of the most common "services" out there, and provide you with the right answers to their claims. We will also go over some questions you may have about the way in which our services compare.

Make note of a few of these points, and save your money for something that will actually benefit your site.

The 1000 Search Engine Submissions
Our SEO professionals are always joking about how we can barely name five by heart, and that we have two times that many fingers. The reality of this claim is that there really are that many search engines by the truest definition, but most will not bring traffic to your site. The ones that do matter the most, don't even require that submit to them, and haven't for a long time. So when you call to cancel your current service provider, and they use this as an attempt to keep your service, tell them to try again.

Too Many Secrets
Sure, I may have a few ways to build links that I like to keep to myself. I may have a list of a few sites that I like to use to promote a client's site. However, there shouldn't really be any secrets. If your SEO vendor is claiming that the steps they take to optimize your site is a closely guarded, proprietary method that they can't share with you, either they don't know what they will be doing, or they know what they will be doing will be of great risk to your site.

My Service Is Charging Me Way Less Than You And On A Monthly Basis.
Yeah we know. We have seen them, worked for them or have generally heard about them. Think about that charge though, and what it is you are getting in return. That $90 a month will add up, and before you know it you've spent 2 or 3 times what Mitchell Marketing charges, and will be hard-pressed to find a good reason as to why.

They Run A Report Too. That's All You're Doing.
Not exactly. The reports these companies are running are very basic, are only performed on your home page and often leave out very important parts of your site (like the other pages of your site, important content aspects, etc).

With the analysis that we run and provide, you will gain very in-depth knowledge about your site. Not only that, every report has a human touch. A professional SEO will look at your site's analysis, and make customized recommendations. This is something that you simply won't get from those other, automated reports.

I Can Call My Current Company As Well.
Yup, seen them too. The people you are calling also handle billing issues, aspects of technical support and are also in charge of attempting to keep your business when you attempt to cancel. These are not real SEO professionals. These are customer care reps that are given a number of common responses that depend on their automated reports.

If you would like to test this theory, feel free to let us know. We will be happy to provide you a list of questions to ask any of those reps that are outside the scope of their knowledge, but that every SEO should know. To make things fair, we invite you to do the same with us. Feel free to pose a few questions that you may find out there to validate our integrity. We really do love the challenge.

I Am Being Guaranteed Page One Rankings for $49.95.
This is just an outright lie. There is no service that can actually do such a thing for such a price. It simply isn't possible.

Consider this, professional SEOs charge thousands (sometimes tens or hundreds) of thousands of dollars to provide their services. These are long term Internet marketing campaigns with long term goals and real returns. If, on the opposite side, it were possible to rank a site on page one for such a low fee, we wouldn't be able to charge these prices, and the search engines wouldn't be very happy.

Link-Buying Without Education
If you poke around the Internet reading about SEO long enough, you're bound to stumble across the debate of link buying. This is something that Google really doesn't like, and if they catch you in the act, you could find your site penalized or banned from the search engine completely.

This is a tricky subject. At Mitchell Marketing SEO, we don't buy, nor do we promote the act of buying links to rank. This is not to say that it can't be done with success. It should be noted that a link purchasing should be done with extreme caution and preferably with the advice or help of someone with experience.

First Impression
If you want to learn more about a vendor, you will often need look no further than their website. Most snake oil SEO companies make the same poor steps on their site as they would on yours. We recently reviewed a company that was blatantly Stuffing Keywords (check out that link to learn more about what keyword stuffing is). They made promises on their site that couldn't be fulfilled, and submitted to "hundreds of search engines."

General Trickery
If talking to your SEO firm you hear things like "we will trick the search engines into" or "this will make the search engines think such and such" then you might want to look a little deeper into what it is they are talking about. Generally speaking, SEO isn't about tricking the search engines, it's about promoting your site to them, and proving your site is relevant to your desired search terms.

In the end, you might be surprised what your gut feeling will tell you in these situations. If you don't feel comfortable, at the very least you should ask some more questions and dig a little deeper.

I Have A Service That Offers X. What Say You About That?
Please feel free to contact us if you have any questions pertaining to your current service provider, and whether or not Mitchell Marketing's One-Time SEO service is for you.


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