FAQ and Print Service Help by Mitchell Marketing

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PRINT SERVICE FAQ
Printing Service Frequently Asked Questions

FAQ
There are a lot of questions when it comes to Print Services. Hopefully, some of these common questions and answers will help out. If you have any more, please feel free to contact us, and we will be all too happy to answer them.

What Are Basic Printing Terms?
Glad you asked. We have prepared a Print Service Glossary page that we recommend you read first.

How Do I Choose A Paper Stock?
It is true that the right paper stock can make or break a project. I once read somewhere that a "non-profit sends a mixed message when it prints its annual request for donations mailer on premium paper stock." That is so true. You can have the best design ever, but if your paper does not reinforce your message, or worse yet (as in the case of the non-profit) says something contradictory, your message will not be believable or trustworthy and you just wasted a bunch of money for nothing.

Before you can pick a Paper Stock, you must understand Basic Print Terms.
Now you can choose between Cover Stock or Text Stock and any post-production finishes needed such as UV Coating or AQ Coating.

Print Service Glossary
Paper Stock Choices
Products

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