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100 lb Gloss
Book
Also called: 100 lb Text Gloss;
100 lb Gloss Text; 100 lb Book Gloss.
Description: Heavy Text Stock (25% Thicker
than 80lb Gloss Text; 40% Thinner than 11pt Cover/100 lb Cover) with a soft gloss finish
and Aqueous Coating.
Popular Uses: flyers, brochures, newsletters,
sell sheets, mini menus, door hangers, catalog pages, posters.
Noted Attributes:
Foldable.
100 lb Matte
Book
Also called: 100 lb Text Matte;
100 lb Matte Text; 100 lb Book Matte.
Description: Heavy Text Stock with a soft
finish and usually Dull Aqueous Coating.
Popular Uses: booklets, flyers, brochures,
newsletters, sell sheets, mini menus, door hangers, catalog pages, posters.
Noted Attributes: Foldable,
markable.
80 lb Matte
Book
Also called: 80 lb Text
Matte; 80 lb Matte Text; 80 lb Book Matte.
Description: 20% thinner than 100lb
Gloss Text; 10% Thicker than 70 lb book with a soft matte finish
and sometimes dull Aqueous Coating.
Popular Uses: Letterhead, envelopes, note pads,
sales sheets.
Noted Attributes: Foldable, printer friendly, environment
friendly.
70 lb Text
Uncoated
Also called: 70 lb White
Smooth; 70 lb Offset Smooth; 70 lb Book Smooth; 70 lb Opaque
Smooth.
Description: High quality stock commonly
used for corporate and personal stationery.
Holds color remarkably well.
Popular Uses: Letterhead, envelopes, notepad,
personal stationary, sales sheets.
Noted Attributes: Foldable, printer friendly, environment
friendly.
Finishing Options
Now that you understand the difference between paper types, let's
discuss the various finishing options available.
UV
Coating
Ultra Violet Coating; UV; U.V.;
Gloss UV, High-Gloss, Ultra-High Gloss.
A protective coating applied to a
printed piece for a super glossy finish which enhances colors and provides limited protection
against UV and water damaged. UV Coating is applied to a printed sheet, then bonded and cured
with ultraviolet light, as opposed to Aqueous (AQ); which is cured with heat and evaporation.
UV Coating tends to have a much glossier appearance (often described as a "high
impact", "ultimate shine" or "glossy" appearance that adds slightly to the overall weight of
the product) than AQ Coating. The gloss feels very slick and refracts light well. Often
combined with a heavy duty paper weight, the result truly looks fantastic and produces a
product that won't tear or bend easily.
AQ
Coating
Aqueous Coating; Semi-Gloss
Coating; Smudge-Proof Coating; Aqueous Silk.
Abbreviation for Aqueous Coating.
This is available in gloss, satin (gloss + matte) and matte finishes. "Smudge-Proof",
"Smudge-Resistant", "Water-Resistant" are all descriptive of AQ Coating. This clear
coating is a semi post-production process in that it is applied directly after the inks.
When the coating is applied, the product is sent through a heated air system that quickly
dries the coated sheets for post production work. AQ Coating has long been an inexpensive
substitute for a costly varnish application. The fast-drying, water-based,
protective sheen provides a finish which boasts a very effective rub or scuff
resistance (ideal for sales sheets and other material that will be handled a lot). In
addition, aqueous coating protects the surface from dirt, smudges, fingerprints and
scratches. AQ coating can also improve a products durability which is helpful for direct
mailing, provided addresses are not directly ink-jet onto the AQ
surface.
Unlike UV Coating which provides an ultra shinny high gloss finish,
AQ Coating can be provided in either a semi-gloss or matte finish. For example, AQ
Silk
Matte / Dull / Satin
Matte; Dull Matte; Dull Matte Coated; Satin Finish; Premium
Satin.
Refers to the matte finish of AQ coating. Not to be confused
with an uncoated paper type.
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